How Many Pages Should a Home Service Website Have?
The pages that help you rank and get calls.
New free videos almost every day
Digital Marketing for DIYers™
Stop guessing.
Learn how to market your own business.
Learn websites, SEO, Google Maps, social media, paid ads, reviews, email marketing, AI and more — without paying an agency thousands of dollars every month.
Self-paced digital marketing training from Chris Heidlebaugh — a real agency owner and Digital Marketing Coach with 25+ years of experience. Search the answers, learn at your own pace, and join the community when you want personal help with your business.
Chris Heidlebaugh
Digital Marketing Coach
Marketing shouldn't feel this complicated.
You know you need digital marketing. But between SEO, Google Maps, websites, social media, ads, email, reviews, AI, content and analytics — nobody explains how it all actually fits together.
“I don't know where to start.”
“I have a website, but I don't know if it's helping.”
“I don't understand SEO.”
“I don't know what to post.”
“I don't know if I should run ads.”
“I don't know which marketing advice to trust.”
“I can't afford to hire an agency for everything.”
“I just want someone to show me what actually matters.”
That's why Digital Marketing for DIYers™ exists.
Show Me HowFrom confused to confident.
Before
- Guessing what marketing to do
- Watching random YouTube videos
- Not understanding SEO
- Posting without a strategy
- Wondering why Google isn't showing the business
- Not knowing what marketing is working
- Feeling dependent on vendors
- Wasting money testing things
After
- Knowing what to work on first
- Understanding how Google works
- Improving your own website
- Knowing how SEO helps your business
- Creating useful social content
- Understanding paid advertising
- Collecting more reviews
- Using AI to work faster
- Understanding your basic numbers
- Knowing when to DIY and when to hire an expert
You don't need to know everything. You need to know enough to make smart marketing decisions.
What you'll learn
The digital marketing skills your business actually needs.
01
Build a website that works
Create and improve a website that clearly explains what you do and turns visitors into leads.
02
Get found on Google
Learn how SEO works and what actually helps your business appear when customers search.
03
Improve your Google Maps visibility
Understand your Google Business Profile and what helps you show up locally.
04
Social media marketing
What to post, where to post, and how to create content without spending all day on it.
05
Paid advertising
Understand Google Ads and social ads so you make better decisions and avoid wasting money.
06
Get more reviews
Practical, simple ways to consistently generate customer reviews.
07
Email & follow-up
Stay in touch with prospects and customers and turn more opportunities into business.
08
AI for small business
Use tools like ChatGPT to save time, create content, research ideas and get more done.
09
Understand your numbers
Know which marketing numbers matter so you can stop relying on vanity metrics.
New videos almost every day · 100% free
Free training from Chris.
How to Get Your HVAC Business into Google's Top 3 Map Results
Local SEO steps to show up in the map pack.
Are You Responding to New Leads Fast Enough?
Why speed-to-lead wins more jobs.
Why Your Garage Door Website Isn't Getting You Leads
Common website fixes for home service pros.
If I Ran a Cleaning Business, This Would Be My Marketing Plan
A practical plan for getting cleaning clients.
If I Ran a Car Detailing Business, Here's How I'd Get Customers
Marketing moves for detailers.
If I Ran a Junk Removal Business, This Would Be My Marketing Plan
How to fill the schedule with junk jobs.
Want the complete lessons, walkthroughs and community support?
Chris Heidlebaugh
Digital Marketing Coach
Digital Marketing Coach
Meet Chris Heidlebaugh
Chris is an agency owner, author and founder of Digital Marketing Coach, where he teaches business owners practical digital marketing.
Chris has worked in digital marketing since 2000. For more than 25 years, he has helped businesses understand websites, SEO, Google, paid advertising, social media, lead generation and online growth.
Before marketing, Chris spent 18 years in construction — framing, roofing and concrete — building websites after work to learn how the internet brings customers to local businesses.
He has built and operated businesses, taught thousands of people, and worked directly with owners who simply wanted someone to explain digital marketing in a way that made sense.
Chris's goal isn't to turn you into a professional marketer. It's to help you stop guessing, understand what matters, and make smarter decisions about your business.
- 25+
- Years in digital marketing
- 500+
- Businesses helped
- 20,000+
- People taught
- 7-Figure
- Businesses built
The book behind the community
Digital Marketing for DIYers
Everything Chris teaches owners about running their own marketing — website, local search, reviews, content, email and ads — written to be used, not admired. The community is where you put it into action.
Hosted on Skool
Everything in one community.
Courses
Step-by-step training organized so you know what to learn next.
Community
Ask questions and learn alongside other business owners.
Ask Chris
Get practical guidance when you're stuck.
New training
Updated lessons as Google, social platforms and AI keep changing.
Templates & checklists
Practical resources so you're not starting from scratch.
Live Q&A
Join group training or Q&A sessions when offered.
You don't have to figure this out alone.
Is Digital Marketing for DIYers right for you?
A strong fit if:
- You are starting a business.
- You own a small business.
- You want to save money by handling some marketing yourself.
- You want to understand marketing before hiring an agency.
- You've been burned by marketing companies before.
- You're responsible for marketing inside a company.
- You want practical instruction, not theory.
- You want marketing explained in plain English.
- You want to learn at your own pace.
- You want a community where you can ask questions.
This probably isn't for you if:
- You want someone to completely handle all your marketing.
- You expect instant results without implementing anything.
- You're looking for shortcuts or guaranteed rankings.
- You don't want to learn or participate.
Looking for more hands-on help?
Full-service marketing and employee training for established companies.
Visit Digital Marketing CoachLearn from someone who actually does this.
Member stories are on the way. We only share real results from real business owners.
Questions?
Stop guessing with your marketing.
Learn the skills, understand the strategy, and take more control of how your business grows online.
Hosted on Skool.
Need more hands-on help? Visit DigitalMarketingCoach.com