Marketing answers · 100% free

Marketing questions, answered in plain English.

Quick answers and step-by-step guides for small business owners who want to do their own marketing.

• Q&A · Websites

  How many pages should a home service website have?

  There's no magic number. One page usually isn't enough, but adding hundreds of pages just for SEO isn't the answer either. Your website needs the right pages: each important service gets its own page, plus the pages that answer what your customers actually search for.

• Q&A · Leads & Sales

  How fast should a home service business respond to new leads?

  Your goal should be responding within minutes, not hours. If it takes hours to get back to someone who just requested service, you may be missing opportunities before your team ever has a conversation with them.

• How-to · Strategy

  How would you market a cleaning business?

  Don't rely only on referrals, social media posts, or hoping people find you. Build a simple digital marketing system designed to get the business found locally, build trust quickly, turn visitors into leads, and create more opportunities for recurring customers.

• How-to · Strategy

  How would you get customers for a car detailing business?

  Don't just rely on social media posts, referrals, or hope. Build a simple marketing system designed to get the business found locally, build trust, turn potential customers into bookings, and create repeat business.

• How-to · Websites

  Why are my website visitors not calling or booking?

  A hidden, confusing or broken call-to-action button means lost leads. Stop burying revenue opportunities: prioritize service-focused navigation and prominent contact info over generic pages, and make it crystal clear where visitors need to click to book a job.

• How-to · AI

  How do I get my business to show up in AI search results?

  AI tools can't find you without accurate data. A professional website with clear, well-organized content is your key to being discovered and cited by AI — feed the AI accurate information about your business, services and reviews.

• Q&A · Websites

  Do contractors really need a website?

  Yes. AI and search engines can't find you without accurate data, and a professional website is your key to better discoverability and attracting more qualified leads. Feed the AI, grow your business.

• How-to · Reviews

  How do I use customer reviews to get more leads?

  Showcase your customer reviews on a dedicated page to build trust and credibility, and use AI to analyze what customers say — review content reveals what matters most to your customers and where to improve.