Q&A · Leads & Sales
How fast should a home service business respond to new leads?
✓ Expert reviewed by Chris Heidlebaugh, Digital Marketing Coach
Topic: Leads & Sales · Small business marketing guide · Free training
Quick answer
Your goal should be responding within minutes, not hours. If it takes hours to get back to someone who just requested service, you may be missing opportunities before your team ever has a conversation with them.
Published by Digital Marketing Coach · Permanent link to this answer
Key points
- Know your actual lead response time — most owners have never measured it.
- Aim for minutes, not hours, when a new lead comes in.
- Set up instant notifications for calls, forms and messages.
- Use an automatic reply so the lead knows you received their request.
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Common questions
- What if I can't answer while I'm on a job?
- Use an auto-reply that sets expectations, then call back as soon as you can. The key is that the lead hears from you fast, even if the full conversation comes later.