One service, one page: the simplest SEO win

When someone searches for a specific service, Google looks for a page that's clearly about that service. If your website lists five services on one page, that page is sort of about all of them — and strongly about none.

The fix is simple: give each important service its own page. Say what the service is, who it's for, what areas you cover, and how to get a quote.

This doesn't mean creating hundreds of thin pages. It means the services that actually make you money each get a page worth reading.

Do this before you worry about anything fancier. It's one of the highest-leverage changes most small business sites can make.